Images Courtesy of Apple
We are constantly bombarded with new technology. We are told that if we don’t keep up, we will be left behind. With the release of a new iPhone from Apple every year-ish, many people are lining up to buy one before they even become available. Even though they may not need it, they feel like they have to have it.
The iPhone was first announced by Steve Jobs on January 9, 2007. It was a revolutionary device that combined a phone, iPod, and internet device into one. The iPhone was an instant success and quickly became one of the most popular devices on the market. The device has been updated with new features and capabilities over the years. Apple has released over 36 increasingly advanced versions of the iPhone since then.
In order to stay ahead of the competition, Apple has always relied on its marketing strategy to convince consumers they need the newest technology. In the early days, this meant television commercials with sleek designs and catchy slogans. Today, it means social media campaigns and product launches that are heavily anticipated. Apple’s marketing strategy is so successful that even when its products are criticized, consumers still want to buy them.
The Psychology Behind Always Wanting the Next Best Thing
Most people want what they cannot have. It is basic psychology that has been around for centuries. The want for something that is just out of reach is what drives people to achieve great things. It is also the reason that many people are never content with what they have. They are always looking for the next best thing.
This psychology is evident in many aspects of life. People are always looking for the next big thing in fashion, technology, and their careers. They want to be the first to have the latest and greatest thing. This desire often causes people to neglect what they have in favor of chasing after something new.
While this desire can lead to great things, it can also be a source of frustration. People often find themselves unhappy because they are never satisfied. They are always looking for something better.
Apple’s Marketing Strategy and How it Relies on Consumers Upgrading
Apple has been a household name for decades, with a market value of over $2 trillion. But what makes the company so successful? Apple’s marketing strategy. The company relies on consumers upgrading their devices regularly, which in turn generates more revenue. For example, the release of a new iPhone typically prompts people to buy the latest model, even if their old one is still working.
Apple implemented an upgrade program in 2015 so members can get a new iPhone every year. Software is a key part of why upgrading is encouraged, even subconsciously. The iPhone’s model is designed and encouraged to upgrade about every two years due to many factors such as lagging, diminishing capabilities and running out of storage.
Apple also uses marketing to create a sense of exclusivity. For instance, its products are often not available at mainstream retailers like Walmart or Target. Instead, they’re only available at higher-end stores like Apple Stores or authorized dealers. This helps to create the perception that Apple products are high-quality and exclusive.
Ultimately, Apple’s marketing strategy has been key to its success. By continually releasing new products and creating a sense of exclusivity, the company has been able to generate more revenue and remain at the top of the tech industry.
