SOTI Research Finds Retailers Must Master Hybrid Shopping Experiences to Meet Consumer Expectations

According to SOTI’s new global research report, The Tech Effect: Strengthening the Omnichannel to Meet Consumer Demands, today’s consumers require retailers to accommodate their customized shopping preferences online and in-store by leveraging mobile technology to curate personalized experiences.

 For more information, see the full press release here: SOTI Research Finds Retailers Must Master Hybrid Shopping Experiences to Meet Consumer Expectations.