How Houseplant is Shaping the Cannabis Industry - RETHINK Retail
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How This Luxury Brand is Shaping the Cannabis Industry

With the growing number of cannabis users across the United States, cannabis retailers are beginning to flourish, especially in the luxury market.

One of these brands is Houseplant, a Canadian company founded by Seth Rogen and his co-founders Michael Mohr and Evan Goldberg. Houseplant is a marijuana company, but it’s also a luxury brand that creates practical art, like walnut and brass standing ashtrays, polished marble “car” lighters, cast iron match holders, and more.

By mixing cannabis with fashion, design, and lifestyle, companies like Houseplant are destigmatizing cannabis and reaching wider audiences.

 

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