NRF 2022 Solution Spotlight: BOSCO
RETHINK Retail’s Solution Spotlight shines a light on industry vendors and what makes them distinct.
This vendor spotlight is on BOSCO. BOSCO™ helps retailers make better digital marketing decisions; benchmark their online performance against their competitors and predict where retailers should invest their budgets for maximum efficiency and ROI.
With a combined experience of over 50 years, master’s certificates and a PhD in statistics, BOSCO™ has some of the best and most trusted data scientists in the world.
To learn more about BOSCO™, visit: https://askbosco.io/
I’m John Readman. I’m the CEO and founder of BOSCO, and we’re here at NRF. One of the biggest problems we’re seeing from the retailers we’re talking to is the difficulty to actually plan which channel to invest their media in. Everybody’s got addicted to spending loads of money with Google. Google’s getting more expensive, and they’re struggling to work out where they should be investing their money to get new customers and get the best return on investment. So we’ve been talking to many, many retailers about how they can best plan, where they should be investing their media to get more sales, and save time and make more money.
At BOSCO, we have built an AI platform that connects all your media channels together in one place, so as a retailer, you can get a single view of all your data all organized in one place so you can make better decisions and get insight into which channel and which campaign you should actually spend your budget in to get that increased performance.
We’ve been seeing uplifts of over 25% for some of our retail clients within a period of four weeks. So it looks back at your historical data to predict where you should spend your next dollar. So rather than relying on a conversation with, say, the platform like Google, who funnily enough might say, “Spend more money on Google,” we can actually give you a definitive, statistically valid answer to where is the best place to invest your media dollars.
If you want to understand whether or not you’re investing your budgets into the right channels, you could go to askbosco.io, and you can actually do a quick test with your domain, and we will give you an immediate test of which channels we think you should be investing in. That’s free. If you wanted to look me up on LinkedIn, I’m John Readmond on LinkedIn. We’d love to see if we can help you be more effective and efficient with your media planning.