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The Rise of Self-Scanning Technology: A New Era for Retail

The retail industry is undergoing a rapid transformation fueled by technological advancements and evolving consumer behaviors. At the forefront of this shift is self-scanning technology, which is revolutionizing how customers interact with brands and products, bringing the personalization and convenience of eCommerce to brick-and-mortar stores. 

Global mobile eCommerce growth has grown tremendously in line with the proliferation of IoT devices, reaching an estimated $1.7t in 2023 (with projections to reach $3.4b by 2027), and is projected to make up 63% of all eCommerce sales by 2028.

Despite technological progress, brick-and-mortar retailers face significant challenges, including economic pressures, sustainability concerns, labor shortages, and the cost-of-living crisis. Self-scanning technology not only streamlines the checkout process but also differentiates physical stores from their eCommerce competitors. It alleviates pressure on store associates, allowing them to focus on customer interactions, a crucial factor since 63% of shoppers express concerns about the lack of in-store assistance.

In our latest report in partnership with Diebold Nixdorf, we explore how self-scanning solutions offer customers more control over their in-store journeys. This technology is essential in an age where 73% of customers now prefer self-checkout over staffed checkout lines. Personalizing the in-store experience has never been more critical, and self-scanning tech is pivotal in boosting customer experience (CX) to the next level of digital transformation.

Implementing systems can seem complex, but partners like Diebold Nixdorf ensure seamless integration. Their expertise in self-scanning technology enables retailers to enhance customer engagement, streamline operations, and elevate their CX. As the retail landscape evolves, integrating digital shopping journeys will define success in the 21st century.

To explore the full impact of self-scanning technology on retail, access the complete report here.

For more on how Diebold Nixdorf can help your business adapt to the future of retail, click here.

BY CHRISTINE MCBRIDE