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Building brand awareness and establishing thought leadership in new markets.


the average engagement rate for a LinkedIn advertisement promoting a VTEX webinar.


listens across two custom podcasts featuring VTEX subject matter experts.

The leader in collaborative cloud commerce, VTEX, valued at $1.7 Billon, came to RETHINK Retail to help it break into the U.S. market. Through a yearlong content partnership, RETHINK Retail helped drive brand awareness for VTEX by running social campaigns and producing highly curated content.

VTEX Webinar on Marketplaces

RETHINK Retail helped drive registrations for a VTEX webinar. The organic social posts resulted in 7% and 9% engagement for Twitter and LinkedIn, respectively. The sponsored LinkedIn campaign resulted in 2X the average engagement rate for a LinkedIn advertisement. A newsletter placement and personal outreach increased registrations as well.


Examples of content produced for VTEX by RETHINK Retail:

  • Podcast Interviews for Thought Leadership, see here and here
  • Custom Articles
  • Solution Spotlight Video (see below)

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