How Geospatial Data and Locational Analytics Help Retailers Leverage their Big Data
COVID-19 has left many in the retail world in a […]
Data Leveraging and the Evolving Customer Journey: A Three-Tiered Approach
The lingering pressures of COVID-19 and broader macroeconomic trends such […]
Staying Competitive in a Saturated Market: Brands That Are Leading the Retail Race
The new normal of retail has shifted fast and has […]
Smart Retailers Keep the Customers They Have: Loyalty in the Post-Purchase Experience
COVID-19 accelerated trends in digital preferences and consumption, condensing time […]
The Customer Is the Only Channel: Why a Data-First Strategy Is No Longer Optional
As customer personalization becomes more granular, one-size-fits-most assumptions are becoming […]
An Important Chinese Consumer Group: Super Mums and Dads
Parents in China are living in a different world not […]
The Hidden Value of Mystery Shoppers
Why Secret Shopper Intel Still Surpasses Customer Survey Data
Recalibrating Traditional Benchmarks of Success
Why Developing Newer and More Relevant Metrics is Mission Critical for Retailers
Exploring Universal Basic Income
How a Yang Presidency Could Impact Your Business
US-China Trade War Has Retailers Shook
How Trump’s Tariff War Threatens Retailers
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