In this episode of the RETHINK Retail Podcast, Kirat Anand sits down with Beatriz Nuñez, Chief Growth Officer of Walmart Mexico and Central America, following her session at Groceryshop 2023.
With a tenure of five years at Walmart, she has played a key role in the company’s transformation and customer-centric approach and has been instrumental in driving initiatives to enhance the customer experience, implement digitalization strategies, and develop innovative solutions.
During their conversation, Beatriz shares the challenges and transformations that Walmart has undergone, especially during the pandemic, and how they have embraced a customer-centric approach to drive their success. She also discusses the launch of Walmart Connect, their retail media network, and the impressive growth it has achieved in revenue and campaign numbers.
Beatriz also emphasizes the importance of localization and understanding their customers’ needs, highlighting their three-pillar strategy and initiatives like providing affordable connectivity through their mobile network, Bodega Aurrera Internet y Telefonia (BAIT).
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This episode of the RETHINK Retail Podcast was recorded live at Groceryshop on September 21st, 2023.
Hosted by Kirat Anand
Produced by Gabriella Bock
Research by Maggie Schwenn