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Brian Beitler, Founder & GM of Live Shop Ventures/ Frmr. CMO of Qurate Retail Group

In this episode of the RETHINK Retail Podcast, Kirat Anand sits down with Brian Beitler, founder & GM of Live Shop Ventures and Former CMO of Qurate Retail Group, to discuss the future of social shopping and the role of data in enhancing user engagement.

During their conversation, Beitler explores how platforms like Instagram and TikTok cater to different audiences and purposes and compares the retail presence in an airport to the shopping features on social media platforms, emphasizing the need for a focused approach in recreating the joy of shopping as a pastime.

Additionally, they discuss the challenges and opportunities of catering to younger consumers, specifically the Gen Z and Alpha consumers, who have a rapid consumption style and a high tolerance for choice.

Beitler also provides advice for tech entrepreneurs looking to enter the V-commerce space, emphasizing the need for a deep understanding of the consumer and the value of experimentation and patience.


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This episode of the RETHINK Retail Podcast was recorded live at eTail East on Aug 21, 2023.
Hosted by Kirat Anand
Produced by Gabriella Bock