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Hind Sebti, Founder of Waldencast Brands & Whind Skincare

In this episode of RETHINK Retail, host Gabriella Bock sits down with Hind Sebti, a driven beauty expert with a 20-year career at global giants like L’Oreal and Proctor & Gamble.

Not one to shy away from a challenge, Hind co-founded Waldencast PLC, a beauty and wellness platform that develops and scales purpose-driven brands such as Milk Makeup and Obagi Skincare. In addition to Waldencast, Hind also launched Whind, a luxury skincare brand inspired by her Moroccan heritage that marries modern ingredients with traditional rituals.

According to Hind, trends in the beauty and wellness industry have shifted, placing great importance on building inclusive and authentic platforms that cater to changing consumer needs. Hind saw an opportunity to nurture and accelerate the growth of purpose-driven brands that share those values. Her dedication to fostering authentic connections with consumers through warmth, indulgence, and transparency shines throughout this episode.

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Hosted and Produced by: Gabriella Bock
Research by Maggie Schwenn