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How to Stay Retail Relevant in 2023 | Brian McGlynn, GM of Commerce at Coveo

Retailers are feeling the weight of competition now more than ever. Combine that with tight margins, continued supply chain, inflation and labor challenges, and it becomes abundantly clear that brands and retailers are in a race to remain relevant.

But what does relevancy actually mean to today’s consumers, and does the idea of relevancy vary depending on who you ask and what they’re buying? And what about where they’re buying from?

To dive into these questions and more, I spoke with Brian McGlynn, general manager of commerce at Coveo, who came armed with the answers I was seeking.

For listeners who don’t already know about Coveo, it’s an AI-powered software-as-a-service search engine that recently announced the launch of its Merchandising Hub, a new product developed as a result of the company’s acquisition of Qubit, a leader in AI powered merchandising. They’re doing some really cool stuff in the omni space so be sure to check them out and say hello at Booth 209 if you are attending NRF 2023 – you might even get a chance to try out one of their Maple Manhattans (I know I will be).

About the guest: Having spent more than 20 years in the high-tech industry, Brian McGlynn’s experience spans start-ups and Fortune 100 companies, including HP and IBM. He’s held roles in sales, consulting, and general management.

More recently as General Manager of Intershop’s North American business, Brian spearheaded the company’s growth into new markets with B2C and B2B commerce offerings. In his current role at Coveo, Brian brings a solid e-commerce expertise with a focus on search, content management, and customer analytics.

Brian holds a Bachelor of Science degree in Telecommunications Engineering from the Rochester Institute of Technology and an MBA from Concordia University. Outside of work, Brian’s voice can be heard on radio stations across New York State.

Hosted and produced by Gabriella Bock, Head of Content & Production at RETHINK Retail.

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