This episode of the RETHINK Retail Podcast was recorded live at the NRF Big Show 2023 on January 16th, 2023.
In this episode, host Julia Raymond Hare sits down with Jacee Scoular, senior director of brand marketing strategy at Hollister following her stage session on purpose driven retail with fellow brand executives from Chobani and Nordstrom.
Together they discuss trends that are dominating 2023 as well as how the retailer is leaning into purpose with the Hollister Confidence Project and activating social good campaigns focused on anti-bullying and cultivating teen confidence.