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Jason Farver, Executive Vice President Hy-Vee, Chief Supply Chain Officer & President at Red Media

In this episode of the RETHINK Retail Podcast, Kirat Anand sits down with Jason Farver, Executive Vice President at Hy-Vee and Chief Supply Chain Officer and President at Red Media.

With an impressive background in manufacturing and privately held companies, Jason brings a fresh perspective to the retail industry. Over the past two years, he has played a pivotal role in Hy-Vee’s growth and success, leading the charge in innovative strategies and initiatives.

From overseeing the launch of the retail media network, Red Media, to driving efficiencies in the supply chain through robotics and automation, Jason’s expertise has been instrumental in elevating Hy-Vee to new heights.

With his passion for innovation and commitment to delivering an exceptional customer experience, Jason is reshaping the retail landscape and solidifying Hy-Vee’s position as a trusted and forward-thinking brand.


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This episode of the RETHINK Retail Podcast was recorded live at Groceryshop on September 22nd, 2023.

Hosted by Kirat Anand
Produced by Gabriella Bock