In this episode of the RETHINK Retail Podcast, guest host Jamie Tenser sits down with Jie Cheng, VP and Global Head of Digital Commerce for Mondelez International, following her panel discussion at Groceryshop 2023.
With a diverse background spanning multiple iconic brands such as Conair, Danone, Hershey, and Campbell Soup, Jie has amassed a wealth of experience in e-commerce, digital marketing, and digital transformation.
She has played a pivotal role in pioneering online sales strategies for branded products, demonstrating her expertise in leveraging digital channels to drive business growth.
Jie’s current focus lies in harnessing the power of data-driven personalization to enhance consumer experiences and optimize marketing campaigns.
During their conversation, Jie dives into the world of retail media in the grocery industry and sheds light on the untapped potential of leveraging consumer data for personalized marketing and enhanced consumer experiences.
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This episode of the RETHINK Retail Podcast was recorded live at Groceryshop on September 21st, 2023.
Hosted by Jamie Tenser
Produced by Gabriella Bock
Research by Maggie Schwenn