Our guest this week is Ken Wincko.
Ken is Vice President of Marketing at Barnes & Noble College, a Barnes & Noble subsidiary that operates nearly 800 campus bookstores for top academic institutions such as Harvard, Yale, and the University of Pennsylvania.
Prior to BNC, Ken held Chief Marketing Officer roles at Cision/PR Newswire & WorkWave—a field service software tech startup.
He’s also held senior-level marketing roles at Dun & Bradstreet, ADP, Citigroup, and IBM.
Join us as Ken reveals how the sudden shift to distance learning has impacted BNC, what college life might look like in the fall, and some interesting findings about Gen Z consumers and how to market to them.
Episode 81 of RETHINK Retail was recorded on May 25, 2020.
Hosted by Julia Raymond
Researched, written and produced by Gabriella Bock
Edited by Trenton Waller