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Lauri Joffe, CMO at American Freight

 

Live from NRF 2024, RETHINK Retail’s Chief Community Officer Kirat Anand sits down with Lauri Joffe Turjeman, Chief Marketing Officer at American Freight. 

In this episode, Lauri shares the secrets behind American Freight’s rapid success, from embracing a customer-centric value approach to leveraging innovative technology. This episode also explores the latest advancements in search technology, reshaping the retail landscape for improved product discoverability. Lauri offers her perspectives on market trends and consumer expectations, as well as the strengthened community engagement and partnership initiatives that she leads to drive positive change in the retail sector.

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Hosted by Kirat Anand
Produced by Gabriella Bock
Research by Maggie Schwenn