In this episode of the RETHINK Retail Podcast, guest host Christine Russo sits down with Lee Anne Grant, Chief Growth Officer of Babylist, live on the show floor at The Lead Innovation Summit 2023.
Together, Russo and Grant dive into Babylist’s focus on being an audience company and how it has led to improved customer engagement and increased brand loyalty.
Grant shares valuable insights on how Babylist connects with their audience, both digitally and through their upcoming physical showroom. She emphasizes the importance of creating engaging experiences for users and tracking digital engagement data to inform their product selection strategies.
Grant also discusses Babylist’s expansion into the media business, their focus on health and wellness, and the opportunities presented by the changing retail landscape.
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Host: Top Retail Influencer Christine Russo
Produced by Gabriella Bock
Research by: Maggie Schwenn