This episode of the RETHINK Retail Podcast was recorded live from Shoptalk Europe.
Hot off the stage from his June 8. keynote, Parag M. Parekh, co-chief digital officer at INGKA Group, the largest IKEA franchisee, stopped by the RETHINK Retail podcast booth to chat with host Gabriella Bock.
During their discussion, Parag shared how IKEA’s rapid digital transformation story since the COVID-19 pandemic as well as the company’s goals for creating a more sustainable product and business model. According to Parag, “doing good is good business.”
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