In this episode of the RETHINK Retail Podcast, our Editor-in-Chief Julia Hare sits down with Luke Rauch, Chief Merchandising Officer at Walgreens.
A leader who carries an interesting blend of blue-collar work ethic and white-collar acumen, Luke brings his charisma and leadership skills to every facet of his work. You might be surprised to know that his first work experience was at a steel mill which taught him the importance of hard work and resilience. Luke enjoys sports, a passion that underpins his approach to leadership and teamwork, always striving to release the potential of every player.
During their conversation, Luke dives into the technological advances that are making personalized experiences increasingly important for customers. By harnessing the power of data gathered from loyalty programs, businesses can gain valuable insight into customer shopping habits. Luke shares how Walgreens leverages this strategy with the ‘My Walgreens’ customer loyalty program, personalizing offerings to meet individual customer needs.
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Hosted by Julia Hare
Produced by Gabriella Bock
Research by Maggie Schwenn