This episode of the RETHINK Retail Podcast was recorded live at Shoptalk 2023.
In this episode, guest host Melissa Minkow sit down with Matt Cleary, U.S. Head of Retail & eCommerce, Global Business Solutions at TikTok.
TikTok has become one of the most popular social media platforms in recent years, with over a billion users worldwide. However, many people may not realize the impact it’s having on the retail sector, particularly when it comes to the democratization of discovery.
In Melissa’s conversation with Matt, we dive into how TikTok is influencing retail and e-commerce, and how retailers can leverage the platform to create engaging and effective campaigns.
Matt shares his insights on how TikTok works with retailers to create compelling content that resonates with their target audience. He also provides advice for retailers who are new to using TikTok for their marketing efforts and explains how they can get started and see real results.
As TikTok continues to grow and evolve, Matt gives us a sneak peek into how the platform plans to create an e-commerce ecosystem that provides its users with a seamless experience from discovery to purchase.
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Host: Top Retail Influencer Melissa Minkow
Produced by Gabriella Bock