In this episode, guest host Hitha Herzog is joined by Melissa Collins, chief marketing officer at The Container Store, the leading specialty retailer of organizing solutions, custom spaces, and in-home services.
During their conversation, Hitha and Melissa discuss The Container Store’s recently announced new brand architecture for its offering of custom designed spaces, along with its newest line Preston, which pushes beyond the confines of the brand’s former custom closets offering to deliver on its promise to transform lives through the power of organization.
Melissa also reveals how The Container Store is leveraging social media in its marketing efforts and how the brand differentiates its messaging based on channels and demographics.
About the guest: Melissa Collins has been with The Container Store for 25 years and has served as Chief Marketing Officer since July 2016. Ms. Collins serves as the Company’s primary marketing strategist, and oversees such key functional areas as brand positioning, advertising, public relations, digital marketing, visual merchandising, influencer marketing, social media and “Organized Insider”, its customer engagement and loyalty program.
Previously, from August 2008 to July 2016, Ms. Collins served as Vice President of Creative and Online. Prior to that, she served in a variety of roles with increasing responsibility, beginning as Art Director and progressing to Senior Director of Creative and Online Services.
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