In this episode of the RETHINK Retail Podcast, host Julia Hare sits down with Mike Keech, CEO of the popular hydration drink taking the internet by storm, Liquid I.V.
Mike joined as the CEO of the functional hydration brand, Liquid I.V., in December 2020, and under his leadership, the brand has grown 400%. Mike supported in the growth of several well-respected companies, including Coca-Cola, Diageo, L’Oréal, and Kao. He joined Unilever in 2012 leading the beverages category in Asia-Pacific. His work in these companies resulted in his extensive global background, an understanding of international consumer trends, and the entrepreneurial skills needed to scale growth.
Prior to joining Liquid I.V., he spent three years as COO of Ben & Jerry’s, then led the e- commerce division for Unilever’s personal care division in North America. Mike’s broad range of business experiences make him a fantastic leader to lead a brand like Liquid I.V., a hyper-growth startup.
His years of experience with several corporations at varying stages of their development gave him the tools to not only position Liquid I.V. as the #1 brand in the powdered hydration category, but also to solidify Liquid I.V. as an enduring brand for years to come. His personal interest in wellness blends well with the purpose-driven impact work that Liquid I.V. does, which includes donating millions of servings of Liquid I.V. to people who need it, and funding clean water access projects.
As you’ll hear in this episode, Mike’s passion lies in helping business be a force for good and contributing to the communities in which they operate.
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Host: Julia Hare
Produced by Gabriella Bock
Research by Maggie Schwenn