This episode of the RETHINK Retail Podcast was recorded on Oct. 17, 2022.
In this episode, guest host Emily Pfeiffer is joined by Mike Salguero, founder and CEO of ButcherBox, a leading DTC brand that delivers humanely raised meat and sustainably sourced seafood to consumers across the U.S.
Since launching in 2015, ButcherBox has become B Corporation Certified, signaling the brand’s commitment to using its business as a force for good. In 2020, Mike was named an Entrepreneur Of The Year National Award winner by Ernst & Young.
During their conversation, Mike shares his story of how a hobby and a quest to transform the American beef industry got him into the business of selling meat through the mail. Mike also reveals how the company continued to grow and keep customers happy during the pandemic despite experiencing challenges related to increased demand, as well as how he turned a national dry ice shortage into a new revenue stream for the company.
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