In this episode, host Julia Hare sits down with Parachute Home Founder and CEO Ariel Kaye. A rising star among the house and home category, Parachute Home makes premium quality home essentials rooted in minimalist décor, a neutral color palette, and natural materials.
The brand, which is in a period of rapid growth, saw almost $150M in revenue in 2021, and is thriving through the power of social media and collaborations with sought-after artists and brands, like Madewell in 2020 and Crate & Barrel in 2021.
In this episode, you’ll hear Ariel’s journey to founding the brand, insights on DTC, branding and influencer strategy, as well as what’s next for the brand as it expands into physical stores.
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Hosted by Julia Hare
Produced by Gabriella Bock
Edited by Chase Atherton