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Podcast: How to Know Your Customer Better Through Analytics with Celso Borges from PepsiCo

Dive into the world of analytics and discover how to truly understand your customers with insights from Global Retail Leader Celso Borges, VP & Head of e-commerce Europe at PepsiCo. In this engaging podcast episode, Celso shares his expertise in leveraging data to enhance customer relationships and drive retail success, with Top Retail Expert Yael Kochman.

Key Topics Covered:

  • The Power of Customer Data: Learn how to gather and interpret first-party data to understand customer behavior.
  • Advanced Analytics Techniques: Discover the latest tools and methods for analyzing customer data effectively.
  • Transforming Consumer Relationships: Understand how personalized data-driven strategies can enhance customer loyalty and drive sales.

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