Welcome to the Retail Rundown, your go-to weekly podcast where RETHINK Retail teams up with industry experts to discuss the news and trends defining the world of retail.
Gen Z, the portion of the U.S. population born around 1996 through roughly 2010, makes up for 40 percent of U.S. consumers and by 2026, Generation Z will surpass millennials as the largest consumer base in the U.S.
In this episode, host Brandon Rael of Reach Partners sat down with Andy Austin, president of The Industrious, a global design agency that specializes in creating unique in-store experiences.
Together they discuss how a well-designed, innovative customer experience can be transformative for retailers and the ways in which aligning the customer’s personal brand with the retailer’s brand can engage shoppers and build lasting relationships with the next generation of consumers.
Read the Industrious’ whitepaper: Gen Z and The Retail Middle Class – A Path Forward
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Hosted by Brandon Rael
Written and produced by Gabriella Bock
Edited by Trenton Waller