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Sabrina Callahan, VP of E-Commerce at Sam’s Club

Sabrina Callahan has become a force to be reckoned with in the world of e-commerce, leading the impressive growth of Sam’s Club’s digital wing. A graduate from the University of Kansas, her journey began with Hilton, where she sharpened her skills in e-commerce and digital strategies.

Her professional voyage took a turn when Walmart approached her during her maternity leave. Initially hesitant due to her loyalty to Hilton, she was eventually won over by the energy and passion of Walmart’s CMO, Tony Rogers, who proposed an exciting opportunity to build a $60 billion brand.

Making the leap into the fast-paced world of retail, Sabrina found her footing and began to make her mark. In a world driven by convenience, she focused on providing value through digital channels, helping launch initiatives like Scan and Go, curbside pickup, and same-day delivery.

By personalizing experiences and optimizing traffic, Sabrina stresses the importance of understanding customer behavior and leveraging this data to improve and innovate, ensuring that Sam’s Club continues to grow and thrive in the digital realm.

Join RETHINK Retail CCO Kirat Anand as he sits down to discuss Sabrina’s journey and more during eTail East 2023.


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Hosted by Kirat Anand
Produced by Gabriella Bock
Research by Maggie Schwenn