The Metaverse certainly seems to be on everybody’s mind this year but, so far, everyone we’ve spoke to seems to have a different definition of what the Metaverse actually is. On this episode, we go straight to the source as Julia Hare sits down with Eva Press, vice president of the global business group at Meta.
During their conversation, Eva reveals how social commerce has evolved during her time at Meta, the role technology will play in tomorrow’s retail landscape, and delivers the scoop on what retail will look like in the Metaverse.
About Eva Press: Eva is vice president of the global business group at Meta, where she leads Meta’s sales and account teams in the US for the Retail, Consumer Packaged Goods and Health verticals. Eva and her teams focus on partnering with large, complex, traditional advertisers to navigate the disruptions shaping the marketing landscape.
Before joining Facebook, Eva spent ten years in Brand Management at Kraft Foods, leading such iconic brands as Planters Nuts and Oreo Cookies. She holds her MBA from the Kellogg Graduate School of Management, and undergraduate degrees from the University of Pennsylvania and the Wharton School of Business.
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Host: Julia Hare
Produced by Gabriella Bock