On this episode of the RETHINK Retail Podcast, host Haixia Yu sits down to talk social commerce, live streaming and the creator economy with guest Sophie Frères.
Sophie is the co-founder and CEO of LiSA, a SaaS start-up which offers Live and Social Commerce enterprise solutions for the world’s leading e-retailers, marketplaces and brands such as Marks & Spencer, L’Oréal, AVON USA and many more.
Sophie is also a guest lecturer at Columbia University on the topics of social and live commerce. Her company, LiSA is on a mission to help e-retail easily transform into social discovery destinations for their communities and enable seamless cross-platform experiences for the entire ecosystem.
In addition to being a RETHINK Retail Top Retail Influencer, Haixia Yu is a global business leader that built international teams from the US, China, India, and Japan to launch new businesses and products, including a cross-border eCommerce platform for one of the largest retailers in China.