Why Smart Brands Are Investing in the Creator Economy | Sophie Frères, Co-Founder and CEO of LiSA

This episode of the RETHINK Retail Podcast was recorded on August, 10 2022. 

On this episode of the RETHINK Retail Podcast, host Haixia Yu sits down to talk social commerce, live streaming and the creator economy with guest Sophie Frères.

Sophie is the co-founder and CEO of LiSA, a SaaS start-up which offers Live and Social Commerce enterprise solutions for the world’s leading e-retailers, marketplaces and brands such as Marks & Spencer, L’Oréal, AVON USA and many more.

Sophie is also a guest lecturer at Columbia University on the topics of social and live commerce. Her company, LiSA is on a mission to help e-retail easily transform into social discovery destinations for their communities and enable seamless cross-platform experiences for the entire ecosystem.

In addition to being a RETHINK Retail Top Retail Influencer, Haixia Yu is a global business leader that built international teams from the US, China, India, and Japan to launch new businesses and products, including a cross-border eCommerce platform for one of the largest retailers in China.

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