Host Gabriella Bock is joined by Leilani Han, executive director of commerce at Wirecutter, a New York Times-owned product review publication that attracts an average of 12 million readers a month. During their conversation, Leilani discusses the evolution of affiliate marketing as well as how Wirecutter tests products, identifies strategic partnerships and earns the trust of its readers.
About the guest: In her role at Wirecutter, Leilani is focused on driving strategy for affiliate revenue, licensing, programmatic and other strategic partnerships.
During her tenure, she has diversified direct partnerships with dozens of brands and strengthened existing core partnerships, while overseeing the success of deal and tentpole events in conjunction with other Wirecutter leaders. This work has helped the product-recommendation company significantly grow affiliate revenue year over year.
Leilani has over 15 years of experience, beginning her career at Nielsen’s online division before pivoting to focus on affiliate marketing over the last dozen years. She has specialized in commerce content since 2016.
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Hosted by Gabriella Bock
Produced by Gabriella Bock
Edited by Chase Atherton