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Zarina Kanji, Head of Business Development & Marketing for Tmall Global at Alibaba Group UK

In this episode of the RETHINK Retail Podcast, host Paula Macaggi and special guest Zarina Kanji from Alibaba explore how virtual reality has revolutionized luxury retail. Zarina shares her journey into the metaverse, where she discovered immersive shopping experiences and the potential of virtual influencers. Listeners will gain insights into the groundbreaking shift brought by the metaverse, explore Taobao Life’s virtual reality, and learn about personalized shopping experiences. The episode also touches on the success of Tmall Luxury Pavilion in China and the future possibilities of the metaverse in Western markets. Get ready to be astonished by the transformative power of virtual reality in shopping.

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Hosted by: Paula Macaggi