
Retail Cloud Alliance: Facing a Fiercely Competitive Market with Data Analytics
As consumer behaviors and expectations continue to shift, retailers must continuously adjust their strategies in order to keep up. Data is a key component to unlocking hidden opportunities. Every customer action, from the first touchpoint to the purchase, creates a digital footprint. For retailers, it’s important to leverage this data to gain insights into their customers’ shopping and purchasing behaviors, to create a holistic customer view.
About The Report:
The Retail Cloud Alliance (RCA) brings together innovators and experts who are making strides in retail technology and transforming the way retailers conduct business. RCA brings forth proven solutions and insights that retail executives can turn to when making decisions to enhance operations and customer experience. With a focus in Retail Analytics (Data Insights and Logistics) & Retail Experience (Customer Journey and Workforce Empowerment), RCA covers a wide range of expertise to help you reimagine retail.