How do we define retail influencers and categories?
We recognize influencers for their activity within the online retail community. Influencers frequently comment on retail trends or news stories, share industry insights and join thought leadership discussions. These influencers take on many roles. We selected executives from academia, media, consultancies and analyst firms.
Often times, influencers wear multiple hats spanning professions. We identified 5 categories most common in this cohort:
Academia: university educators leading retail-related courses or programs
Analysts: industry research firms tracking the latest trends
Associations: retail trade associations
Experts: retail authors, consultants, advisors, futurists, speakers
Media: editors, journalists, podcast hosts, bloggers, content creators
How did we identify the Top 100?
Our team used a variety of sources to select our Top 100, including: third-party listings, primary research within our own network of influencers, recent award winners and tools such as Buzzsumo.
We considered factors such as social presence, articles, speaking engagements, awards and authority to verify each awardee included in our non-ordered listing of the Top 100 Retail Influencers 2021.
How can you be considered for future lists?
Yes. If you’re actively sharing insights, publishing your writing, speaking at industry events and engagement with the media, we would love to consider you for 2022.