RETHINK Retail’s Solution Spotlight shines a light on industry vendors and what makes them distinct.
This vendor spotlight is on GetUpside, a retail technology that provides users with more value on their everyday purchases and brick and mortar businesses with new, profitable customers.
GetUpside has helped millions of users earn 2 to 3 times more cash back than any other product, and tens of thousands of brick and mortar businesses earn measurable profit. As billions of dollars in commerce run through the platform every year, that value goes directly back to local retailers, the consumers they serve, and towards important sustainability initiatives.
To learn more about GetUpside, visit: app.getupside.com
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GetUpside is a platform, we have about 30 million customers across the country. I help grocery retailers join the platform to earn attributable, incremental profit through our marketplace. When we think about a grocery retailer who maybe knows a little bit about their customer, who’s coming in all the time, it’s really hard for them to get new customers to come in in a cost effective way. And so, what GetUpside does is we actually personalize cashback incentives to people who are driving around their stores all day, every day-to-day, and get them to come into the store where in-store also has higher profit margins in order to get them to experience that grocery store maybe for the first time and to get those customers who do go in there to spend more. And so, GetUpside is driving attributable, incremental profit to grocery retailers.
I think some of the challenges that groceries are facing today, especially over the past 18 to 24 months, has really been around be where your customers are. The acceleration of omnichannel has really proven that the retailers who allow customers to enjoy their stores the way they want, whether that’s in-store, online, delivery, or curbside pickup, they’re the ones that are making the most out of this time. I think an additional challenge, especially with customers not going to restaurants as much right now, is how do you know your customer? How do you know what their preferences are? How do you know how you can earn more of their wallets and more of their grocery spend? And that’s really hard. And I think a lot of retailers have found that not only is that hard in general, it’s nearly impossible to do it themselves.
And so, what I’ve seen particularly in the past six to 12 months is a lot new partnerships, a lot of new technology players coming in to help retailers stitch together a seamless experience for their customers. And what we see from our data is that there are opportunities to inform customers more about the store that they didn’t even know about. Maybe a customer comes in and only purchases the fresh items. Well, I’m pretty sure they have a pantry at home, but they haven’t yet purchased the pantry items because maybe they’re buying it somewhere else. Well, if they’re already in your store, experiencing one part of it, GetUpside helps retailers inform these customers about more of what’s available in their store so that they can earn more of that grocery wallet.