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Maximizing Retail Trade Shows: A Masterclass

Are you looking to step up your tradeshow game? Our recent webinar brought together industry experts to share invaluable insights on planning winning tradeshow strategies in the retail tech space.

Tradeshows offer unparalleled opportunities for retail tech vendors to connect face-to-face with clients and prospects. This webinar explored the strategic use of PR and marketing tactics to amplify your presence and generate significant ROI at industry tradeshows.

Key Takeaways:

  1. Generating Pre-Show Buzz:
    • Utilize press announcements and craft unique marketing campaigns to build anticipation and create buzz before the event.
  2. Making Meaningful Connections:
    • Learn strategies for media briefings and engaging tactics to foster meaningful connections with attendees, maximizing your impact at the tradeshow.
  3. Sustaining Post-Event Momentum:
    • Capitalize on the momentum generated during the event with effective post-event strategies to continue driving success beyond the tradeshow floor.

Panelists:

  • Catherine Seeds: President and CEO of Ketner Group Communications
  • April Waits: Director of Custom Media at RETHINK Retail
  • David Weinand: Co-Founder & Chief Customer Officer at Incisiv

Don’t miss the opportunity to gain actionable insights from industry leaders. If you couldn’t attend the live session, you can still benefit from the expert advice shared during the webinar. Watch the full recap now!

Stay tuned for more events and updates to help you enhance your retail tech strategies! Keep an eye out for our upcoming webinars on our LinkedIn and socials to keep learning and growing in this dynamic industry.