What traditional merchandising struggles with today is not just the world’s increasingly complex and unreliable supply chains, but how to capture the modern consumer and leverage data to affect greater sales.
Today’s panel will discuss how these broader changes are affecting tried-and-true merchandising strategies, examining strategies for today and tomorrow and where exactly data fits into all of it.
- Moderator: Michael Zakkour, Founder, 5 New Digital
- Matt Greene, VP of Sales, Trax Retail
- Brian Hoke, VP and GMM, The Vitamin Shoppe