RETHINK Retail’s Solution Spotlight shines a light on industry vendors and what makes them distinct.
This vendor spotlight is on Board International, the #1 decision-making platform for retailers looking to transform their business.
Trusted by more than 3,000 organizations worldwide, including Coca-Cola, Ricoh, KPMG, Puma, Siemens, and ZF Group, Board International allows companies to produce a complete and accurate view of business information, gain actionable insights, and achieve full control of performance across the entire organization.
To learn more about Board International, visit: https://board.com
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TRANSCRIPTION:
Shirley Wills:
My name is Shirley Wills. I head up retail business development for the UK, looking after all of areas of retail, soft goods, hard goods, grocery, casual dining. If retailers are selling it, then we’re happy to help them. Even with all the kind of hardship and pressures and complexities that they’ve seen, sustainability is absolutely key. I know that we are still struggling with making sure we can get the right goods to the right place, and they’re tackling those issues now on a day-by-day basis, but they’re already thinking how can I still improve my offering to my customer.
Now that everybody’s backbone on shopping normal, they understand that some of their customers have gone to other online providers. How do I get those customers back? Or how do I keep those new customers that come to my online and make sure that experience is seamless no matter how they interact with us.
We did a session the other day, and it was absolutely packed out, about how we’re helping retailers in that area. We provide insight into that customer spending data, and from that insight they can better develop their planning processes, whether it’s merchandise planning, sustainability planning, right through down to granular allocation replenishment, and being able to react quicker and more responsibly to how the customer is reacting to your product, allows them to be more efficient. And that ultimately gives for a better customer experience. Because if you can better understand your customer’s spending patterns and requirements, you can react to meet them. And they’re much more likely to find the right product in the right place at the right time and at the right price.
So all of those things come together for us to support our retailers to be able to do that quicker and more efficiently.