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Solution Spotlights: Exclusive Interview with Frank Yang, CEO of WorkMagic

Spotlight Solution Interview with Frank Yang at Shoptalk 2024

Join us for a riveting discussion with Frank Yang, CEO of WorkMagic, featured in our latest Spotlight Solution series at Shoptalk 2024. Frank, a trailblazer in the retail industry, brings his wealth of experience from his time as the head of growth at TikTok Ads to the forefront of retail analytics.

What You’ll Discover:

  • Revolutionary AI Integration: Learn how WorkMagic’s AI-driven multi-touch attribution models are revolutionizing the way brands understand and capitalize on their marketing investments.
  • Dynamic Lift Tests: Gain insight into how dynamic lift tests can drastically improve your marketing strategies, directly impacting sales and growth.
  • Spillover Effects: Explore the nuanced effects of multi-channel marketing and how online strategies affect offline outcomes, enhancing overall revenue.

Frank Yang shares his expert insights into the often-overlooked areas of marketing attribution, revealing how many brands fail to accurately measure their marketing ROI.

This eye-opening conversation will equip you with the knowledge to not only track but also enhance the effectiveness of your marketing efforts.

Resources Mentioned:

  • Discover how WorkMagic’s sophisticated attribution models can help you accurately measure and optimize your media performance. Visit WorkMagic’s Official Website for more information.
  • Reach retail executives through customized content and explore our agency model to elevate your marketing strategy. For more information on RETHINK Retail’s services click here.